Gorgeous Grad!

We love to receive pictures of our grads from their prom day, and Acacia, from Eric Hamber, looked especially stunning in her frock! Acacia is wearing the Jenny Yoo Hannah dress in 100% crinkled silk chiffon in Jeweled Green (perfect colour to complement her gorgeous hair)!

Frocks on Main - Bigger and Better!

Frocks is excited to announce that we are now open for business at our new location on Main Street! (Our Broadway store is now closed). We couldn't be happier with our new store - we love the vibrant neighbourhood of Main Street and our beautiful, larger space to better serve our customers! We also now have two window displays so we can dedicate one window to modern bridesmaids and one to modern brides. Above are pictures of our first window displays!

Our bridal window is entirely Ivy & Aster, anchored with the ever popular Sweet Pea in the middle. The bridesmaid window is anchored with a pale pink Dakota bridal by Lynn Lugo, flanked by grey bridesmaid's dresses from Simple Silhouettes, Thread, and Ivy & Aster, and last but not least flower girl dresses by Puchibi.

We hope you all come by to visit us at our new location at 3958 Main Street soon.

All Dressed For Game Day!

Check out our new Frocks window! The girls at Frocks love the Canucks and want to show our support - maybe the window will inspire a win! Are you hooked on Canuck fever? Thinking about a theme wedding perhaps? Well we've got your colours!

Dresses from left to right: Jenny Yoo Dylan Dress in Emerald Green, Alfred Sung style D463 in Royal Blue, Lynn Lugo Dakota wedding dress (hiding under t-shirt!), Alfred Sung style D442 in Royal Blue, and lastly, Lynn Lugo Colleen dress with daisy mini skirt in Grass Green (one of my favourite colours!).

When you drive by Frocks, honk if you love the Canucks (and our window)!!!

Kara Janx - Project Runway finalist now at Frocks!

Kara Janx was a season two finalist on the popular reality show "Project Runway", and since then her dresses have been available in retail stores across the US and Canada, and are well on their way to becoming a household name. Due to the popularity of her dresses and especially demand from her brides, Kara has chosen her most popular styles to be available in colours and sizes of your choosing for your bridesmaids or just as a cocktail dresses! Kara Janx offers a fun and flirty style not yet seen at Frocks - check them out at Frocks website, or go to the designer's website at Kara Janx.

Frocks Eggsighting Easter Window!

Inspiration can be found in the unlikeliest of places! While walking though Shoppers Drug Mart looking for my favourite mascara, a beautiful egg wreath caught my eye... and voila! A new Frocks window was born. Made out of natural twigs and adorned with delicate cloud blue and cream coloured eggs, the wreath made our window "Easter" without being too "Eastery"!

Dresses featured from left to right:
Jenny Yoo's Nanette dress in eastern silk shantung
Puchibi's flower girl Jackie dress in silk shantung
Ivy & Aster's popular "Dream A Little Dream" reception dress
Simple Silhouette's Gardinia dress in silk shantung
Puchibi's flower girl Jovana dress in silk shantung
Simple Silhouette's Calla dress in silk shantung

May you all have a wonderful Easter with your families!

Vancouver's 1st Bridal Swap - Feb. 20!

Frocks is excited to be part of Vancouver's first ever Bridal Swap. Among the many great finds available to past and future brides, Frocks will be selling sample bridesmaid, bridal and cocktail dresses at fabulous prices!

Join us on February 20th between 10:30am - 4pm at Heritage Hall at 3102 Main Street. For more info go to Bridal Swap ... Don't miss it!

Introducing Ivy and Aster!

Ever since Bridal Week in New York City, the Frocks team has been eagerly awaiting the arrival of this fresh new line - Ivy & Aster! Romantic wedding dresses, flirty reception dresses, and fun bridesmaid dresses - here is a sneak peak of what you'll see at Frocks from Ivy & Aster in the new year!

Latest Frocks window revealed!

Our windows have been known to stop traffic (ok, maybe it's the traffic light) but they've always caused a bit of a stir with self-proclaimed fashion critics chiming in daily. So, to avoid any more traffic accidents, we've decided to post pictures of our current Frocks window display for all to view!

The window:

Featuring two of our top New York designers, Thread and Jenny Yoo, the dresses from left to right are:

1) Thread - Melanie Dress in lagoon silk taffeta, new mini length

2) Thread - Abbey Dress in plum silk taffeta, new mini length

3) Puchibi - Jackie Dress (flower girl) in off-white silk dupioni (Charsa sash in Lagoon)

4) Jenny Yoo - Ella Dress in off-white silk shantung with flower by Alice Hart

5) Thread - Liddy Dress in charcoal silk taffeta, new mini length

6) Jenny Yoo - Lucy Dress in teal silk taffeta

It can't go without mentioning that all the dresses have pockets! Besides the pockets, the only other similarity is the fabric, but the combination works because the colours are from the same family and tone (not always an easy task!). We typically suggest putting your girls in the same colour and fabric with different styles (to suit your girls' personalities and body types), but there's been a growing trend to put your bridesmaids in different colours too. If you decide to go this route, we recommend making sure the styles are not too different and, luckily for you, our designers have prepared for this trend by creating colour palettes that work well together - making your job a lot easier!

On a side note, the Liddy dress is getting lots of air time right now with its definite cocktail dress feel!

Another newsworthy dress is the Ella which has emerged as the "go to" short wedding dress (or even rehearsal dinner dress!).

If you would like to chime in on the current Frocks window (or even past windows) just comment on this post!

Until the next window...

Frocks girls

Your votes are in and we're listening!

Thank you to everyone who voted for their favourite frocks and helped us decide which dresses to carry "off the rack" for your last minute events!

Congrats also go out to the winner of a free frock - Kasia!

YOUR TOP 6 FROCKS (in order) are: 12, 1, 3, 11, 5, & 6 (see post below for styles)

We know these frocks will also make perfect LBD's so we're bringing in the majority of them in black!

Thanks again to everyone who voted.

Too Good To Be True! Win a Frock!

Frocks is going "off the rack"! The dresses you love will now also be available immediately for your last minute events. Whether you need a dress as a guest at a summer wedding or are looking for the perfect lbd for a holiday soiree, you don't need to worry that you've left things too late! We need your help to let us know which styles we should carry and you could WIN!

For your chance to win a frock* in the colour of your choice, take the following 3 steps:

1) Choose your top 3 favourite frock styles from above.

2) Act Quickly! Follow us on twitter and tweet us your choices by 6pm, Friday, April 24th, 2009

If you are already on twitter,
a.) tweet the following to @ilovefrocks - I want to win a Frock! My fave frocks are: 1, 2 and 3 (replace the nos. with your choices).

If you have yet to discover twitter,
a.) go to http://twitter.com/ilovefrocks
b.) click on "Join Today"
c.) create your account
d.) cut and paste the following into the box that says, "What are you doing?":
@ilovefrocks - I want to win a Frock! My fave frocks are: 1, 2 and 3 (replace the nos. with your choices)
e.) click "update"

Note: one entry per person.

3) If you re-tweet any one of our tweets about the contest, you'll receive an additional entry!! (limit two extra entries per person)

Thanks for your help, and good luck!

Frocks Girls


* Note: competition open to Canadian residents only; excludes bridal colours; prize dress must be ordered within 1 year from notification of win or the prize will become null and void; size will be determined by bust, hip and waist measurements and will be decided by the contestant; prize does not include alterations; all entries must be received by the deadline; The competition will run from Tuesday, April 21st, 2009 until 6pm PST Friday, April 24th, 2009; no responsibility will be accepted for late, lost or misdirected entries.

Brides are going green!

... and we don't mean the colour! Everyone likes to be environmentally conscious, and for some brides, that extends right to their wedding day. To help these eco-friendly brides achieve their dream "green" wedding, New York designer Simple Silhouettes, has come out with a bridesmaid dress made of 100% organic hemp/cotton. The Orchid dress (shown right) is proof that you don't need to sacrifice style to go green! It even has side seam pockets - perfect for storing the all important tissue (100% recycled of course) or lipstick for the bride on her big day.

Green brides typically use 100% recycled paper for invitations, but some brides are now forgoing paper invitations all together and are using evites or personalized websites to invite guests to their nuptials... this not only saves a tree, but also saves your tongue from paper cuts after licking all those envelopes and stamps!

New Jocelyn dress not just for bridesmaids!

Jenny Yoo's new Jocelyn dress in 100% silk shantung has not only been noticed by many a lucky bridesmaid this season, but has caught the eye of chic brides too! If you're looking for a retro or a more casual wedding look, you may want to try the Jocelyn on for size. We have even seen a few hip mothers of the bride choose the Jocelyn dress as their preferred frock for their daughter's wedding. Picture it in sugarplum or even in black for a classic LBD in your closet.